Scope
6 areas of focus01
Regulatory Fluency
How regulated claims actually work, and how to read a regulatory constraint as a design constraint — not a blocker.
02
Growth Marketing in Regulated Spaces
Applying modern demand gen — automation, ABM, personalization — without breaking compliance, when every claim needs sign-off.
03
P&L Ownership & Strategic Judgment
Marketing as a P&L lever: frameworks for resource tradeoffs, written as principles rather than personal anecdote.
04
Organizational Change & Cross-Functional Trust
Getting risk-averse legal and compliance stakeholders to say yes to modern marketing pilots — building shared frameworks instead of asking forgiveness.
05
Responsible AI in Regulated Marketing
Governance, data risk, and what a defensible AI-pilot framework actually looks like inside healthcare and medtech.
06
The B2B / DTC Hybrid
What device categories with both a practitioner channel and consumer dynamics teach — using contact lenses as the sharpest example.
Background
Why this intersection7
years as a software engineer — reads AI tooling and vendor claims at the systems level
10
years in marketing across B2B SaaS and B2C brick-and-mortar
4
years owning franchise locations — real, board-defensible P&L accountability
2+
years in regulated global device manufacturing — live FDA Class II/III fluency
Proof, not just claim: co-created an AI marketing risk framework with Legal, aimed at becoming
standard SOP for AI pilots in a regulated environment.